Founded in 2004 by Hazel Henderson, author of Ethical Markets: Growing the Green Economy, the EthicMark® Awards recognize socially responsible media campaigns by businesses, non-profit organizations, or individuals.
The 2016 EthicMark® Awards were presented at the 2016 SRI Conference November 10th at the 27th annual SRI Conference. The World Business Academy executes the awards with the Awards' co-sponsors, Ethical Markets Media, LLC.
Not for Profit Category: Give Mom Back Her Name. For men in the Middle East, it is taboo to say their mother’s name in public. Women become referred to as ‘The mother of her eldest son’. To eradicate the taboo, UN Women launched on Egyptian Mother’s Day a campaign urging appreciation for a lifetime of love “with one small gift”: recognizing mothers as incredible individuals, opening a larger, worldwide conversation on women's rights and gender equality.
For Profit Category: The Do Right Initiative from Tata Capital exemplifies Tata Capital’s mission to “Do Right” by providing the connection for two Indias — one progressing rapidly, and one still facing basic challenges. The extensive coverage of uplifting stories from some of the most remote areas in India turned into a viral media campaign to “crowdsolve,” bringing together celebrities, experts in agriculture and community development, donors, bloggers, and teachers with those most in need.