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Sustainable and Impact Investing in the New World

Many pundits discuss the “New Normal” that will arise when the pandemic ends and the economy recovers. For many in the U.S. and for most in the developing world, the “Old Normal” was not that great. The “Next Normal” will need to provide more equitable and more sustainable living conditions for a much larger portion of the population. As I near the end of my 33rd year at First Affirmative Financial Network, I reflect on what I have experienced in, and hopefully have learned from, the financial marketplace. The “Crash of 1987.” The “Asian Contagion.” September 11, 2001. The “Dot-Com Bubble and Burst.” “The Great Recession.” “The Flash Crash.” Except for 9-11, these market experiences were all the result of government, economic, or market decisions or conditions, frequently combined with some type of “financial engineering.”
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